How To Make Make Money With Blogs

Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy. In many cases bloggers can profit with very little effort. There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in. Two of the most popular methods for generating a profit from blogging include advertising methods. This includes advertising with AdSense and securing independent advertisers. This article will discuss these two methods of advertising on a blog.
Using AdSense to Generate Revenue
Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in AdSense. Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog. Google then serves appropriate advertisements each time the blog is accessed. Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content. Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog. For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out.
How Advertisements on a Blog Generate Revenue
Many bloggers use advertisements on their blogs to generate a profit. This method of advertising is more difficult than using AdSense but it can be significantly more financially beneficial to the blogger. This method of advertising is similar to the type of targeted advertising often seen in magazines. For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, children’s clothing or foods popular with children. Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment. In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazine’s audience will be enticed to purchase products or services after seeing these advertisements.
Blog owners can use this type of advertising but it can be hard to find willing advertisers. However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog. One of the most important factors for advertisers is the amount of traffic the blog receives. This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic.
Another important factor for advertisers is the focus of the blog. Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertiser’s target audience. Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience.

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