Advertising from home is also a low cost option, which involves
making and distributing fliers. Usually potential customers will visit
home for business dealing. Print good amount of fliers and give it to
anyone who is visiting home like family, friends, mailman, etc. Business
cards can also be distributed. Few selected people can be given sample
of the product. For those who work outside home, employ college students
to distribute fliers at supermarkets, community centers, or malls,
especially on weekends, when there is a rush.
Spread the word by the mouth. Talk to everyone about the product and
ask them to talk about it to others. It’s a very powerful tool to
increase the network and doesn’t even cost anything. When receiving a
casual call from family members and friends, don’t forget to tell them
about the latest events, discounts and promotions and ask them about
what they are up to. If the parties are into the business, it won’t hurt
to promote each other. Joint ventures can be started with trust able
people of the same trade. The only cost that will be incurred during the
whole process is of printing fliers. For a better quality, professional
can be hired to design them, as they will be able to play with colors
and write motivating material.
Most of the businesses have company bulletin board that they use to
put up company’s latest news. Fliers and business cards can be tacked on
such bulletin boards. But before doing so, check out with the human
resource department before placing the information as most of the HR
departments make it compulsory to consult them.
Parents are required to be in regular touch with the teachers to know
about the progress of the child and they have meetings from time to
time. Do not miss this opportunity and spread the word. Hand them the
business card and fliers personally at the meeting, instead of just
giving the contact number.
Get involved with fundraiser at schools, as it’s a nice approach to
market business. Prior to handing out the order received, collect all
necessary information like business card pack, fliers, with proper
information. Information can be based on what is the company about, what
are the products and services provided, or how to get in touch with the
company. In each individual order, carefully place all of them and seal
the package properly. Presentation, too, is of importance and should be
paid attention.
Voice mails can be put to good use, other than recording messages.
They can help to deliver the marketing message. Greet with a brief
message, following with website and email address, so that who ever
calls will be already having the telephone number and they will be able
to learn more about the business by visiting the website. When the
company is providing special promotional offers and discounts, include
information about those in the voice mail. Discontinuation of any
services of products can also be informed about. Repetitive voicemails
sound boring, so keep changing the voice mail frequently and add some
creativity to it.
Most of the big businesses attach business cards or fliers with out
going mail. This works for companies who send bills to their customers.
For those who have customers paying online, they can send the
information through emails.
Advertisements can be done, in the locality, by placing fliers on the
bulletin boards of the local grocery stores, businesses, barbers, or
butchers. People frequent these places and there is a possibility of
getting a good response. Some businesses place a jar at the reception
counter where the business cards can be dropped for future reference,
while visiting them.
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